The concept of Web 2.0 has created a revolution over the Internet. It has single handedly created the new Internet, which caters to the businessman looking out for business as well as the individual who wishes to have clear, concise and factual information.

If Web 2.0 is the heart of new and successful Internet, the power of Blogging is the very spine of this wonderful concept called Web 2.0. The interesting part is that you can create a blog about almost everything and anything in this world around you. Blog is a personal website, which is stored on a common server. So you can create a blog about yourself, your job, basically your own diary.

Blogging is a boon to the new Internet Marketer. They can actually market and introduce their product to the general public almost for free. Here are 5 tips to creating a successful Blog.

Give the Content, First: Say whatever you wish to say to your reader before you even get into the ad-mad world of the Internet. Ensure that the content is relevant and witty and yet simple and concise. In this era of attention deficit, everyone prefers to read simple and concise content rather than reading a tome of knowledge that you have to offer. Be it about yourself or about any product that you are marketing.

Also, make it a point to stress for original and factual content as far as possible. If possible, make it a point to look after the formatting of the content and the website in such a way that the reader comes to your blog to rest and read, rather than read and run. More time spent on your blog just means that you have more time to convince the random web visitor into a prospective client.

Wit: All said and done, the Blog is your personal space, and you can be a bit creative and informal while you writing on your blog. In fact, the individuality of the blog makes it unique.

Lay out the Layout: Every Blog website comes with its own default themes which you can choose. You do not have to be a usability guru to understand which theme and layout would be the best for your users. I would suggest that you use an eye-pleasing and brain-cooling theme for your blog. Yes, that means that black backgrounds are out, and so are huge, larger than life font sizes and font shapes. A necessary tip while we are on fonts: Make it a point to use only those fonts that are generally available on the personal computer. If you do wish to use another font, at least make it a point to keep the common fonts, like Arial, verdana and times new roman as options while making out the blog page. Ensure that the layout is not too cluttered and is easy to navigate and move around in.

Do Not Information Over Load: Yes, that nifty trivia widget you have found looks cute, but try to think and decide whether it will add any extra or actual value to your blog. Too many external widgets or modules will just render your blog into a heavy lard of web coding that does not work this way or that.

Describe Your Blog: It is very necessary for you to describe your blog first to yourself and then the reader. Remember that a professional blog and a private blog are much different and never the twain shall meet.